Sabrina Seifried – Graduation 2025

Sabrina Seifried
FIVE WINDOWS

autonomous design

Mentoren:
Siegrid Demyttenaere
Julie Peters

A fictional shop window project in 5 acts

In French, to go window shopping is faire du lèche-vitrines, “to go licking windows.“ Perhaps in French then, the connection is more explicit than it is in English: window shopping is not only a visual activity, but a taste of something unreachable, an erotic activity mediated by glass.

During the course of three months my aim was to play with the ephemerality and distinctive forms of vitrine display and window dressing—turning the function of the window front at project space au JUS in Brussels into a surface for receiving and reflecting (while simultaneously shielding its interior from outside view). Having no merchandise to sell, I was staging a street theater, a fiction of a store vitrine that turns the passer-by and its immediate surrounding into public audience.

Window display is a form that has mostly disappeared. It no longer serves the same commercial or social function it once did, as the window moves into our device screens. For me, this makes window display a cultural form of intense interest. Sometimes, it is only within the tail of something’s disappearance, that we can see the contours of its form.

Sabrina Seifried FIVE WINDOWS

Sabrina Seifried
FIVE WINDOWS