Sjoerd Houben, No Pleasure Cruise

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Using the ‘World Happiness Report’ as a starting point, Houben began this project by questioning the legitimacy of humanity’s search for happiness. The project touches on various subjects, but still keeps the concept of happiness at its core.

While examining this concept, Houben came to several different lines of questions; “How do people try to be happy?”, “How do people conduct their search for happiness?”, “How do people show that they are happy?”, “Can happiness be physically and visually represented (without being merely an illustration)?”.


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