Célénie Jauniaux, Moon In October

postgraduaat digital storytelling
Mentoren / Mentors:
Reinout Roose
Pieter Blomme

Creative art direction project

Combining Psychology, Fashion and Film.

Who are you? What makes you you? How do you define yourself?
What does sensitivity mean?
What does sensitivity mean to you?
These are questions about a person, a personality, a quality, a sensitivity.

We live in a world, a situation where connection is a paradox. We are isolated but we stay connected. We long for connection, but are we truly connected?

By combining someone’s personality with fashion design, the goal of Moon In October is to create fashion with depth, and to tell a story in the format of a short movie.

Because when you really start listening, unknown or unconscious details, desires can be revealed.
Because it is not about the surface.


* * Still shot from the video 'Who are you?'. This is the video for the Moon In October collection launch. Coming out on June 16th.

* * I interviewed people on the topic of quality and life. Based on the interviews , I created a piece of clothing tailored for them. Once the piece of clothing is finished we shot the third part, which is the person wearing the piece of clothing in a defined set. The persons recieve a piece of clothing, made for them, based on their deepest thoughts and a short movie in which they are the main character.

* * Célénie Laure thinking about combining psychology, fashion and film

* * How do you REALLY feel? Connection is a paradox. We are all living apart from each other to protect each other. Videocalling became a daily normality. But do we REALLY feel connected? What is stronger? What is lost? How to still feel connection?

* * What does quality mean to you? Quality is something personal, it seems to be different for every person. But how do we define this for ourselves? Is it based on some criteria that we collected? Is it part of the memory system?

* * Details from the dress created for singer Idyl. Video coming out in June

* * Look below the surface

Videos about the questions, that helped to define Moon In October: