Cedric Vermeire, Heart on my Sleeve

postgraduaat digital storytelling

Many people think of themselves as the protagonist in their own life story. They try to achieve their goals, but along the way they encounter challenges and obstacles. Luckily they have companions, friends who support them and offer their help.

That is what Heart On My Sleeve is all about. Danny is a self-proclaimed romantic in his mid-twenties, who is looking for love. Finding love, however, isn’t always easy, but Danny can always rely on the advice of his best friend: You.

Heart On My sleeve is an interactive animated story on Instagram about Danny’s quest for love. Through their advice, the audience can guide Danny’s decisions and influence the plot of the story.

What makes this different from any other interactive story, is the fact that unlike most interactive stories, it has not been prewritten. This offers the audience more freedom to influence the plot, since any response and any word they say can change the course of the story.

There lies the challenge for the creator, Cedric, who tries to balance this freedom with ensuring that the story remains entertaining. Can he do this? Will Danny find love? Check out @hearton.my.sleeve on Instagram and find out!

Many people think of themselves as the protagonist in their own life story. They try to achieve their goals, but along the way they encounter challenges and obstacles. Luckily they have companions, friends who support them and offer their help.

That is what Heart On My Sleeve is all about. Danny is a self-proclaimed romantic in his mid-twenties, who is looking for love. Finding love, however, isn’t always easy, but Danny can always rely on the advice of his best friend: You.

Heart On My sleeve is an interactive animated story on Instagram about Danny’s quest for love. Through their advice, the audience can guide Danny’s decisions and influence the plot of the story.

What makes this different from any other interactive story, is the fact that unlike most interactive stories, it has not been prewritten. This offers the audience more freedom to influence the plot, since any response and any word they say can change the course of the story.

There lies the challenge for the creator, Cedric, who tries to balance this freedom with ensuring that the story remains entertaining. Can he do this? Will Danny find love? Check out @hearton.my.sleeve on Instagram and find out!

Click here for a first look at my final episode (work in progress), which will turn the entire story on its head!


Every week, Danny meets you at a bar, where he tells you all about his adventures of that week.