This project is devoted to hip hop, specifically West-Flemish hip hop. It appears that hip hop culture in West-Flanders isn’t recognized as much as it wants to be. As a hip hop lover, I challenged myself to digitally indulge the young hip hoppers in a heap of culture. The final result of this project is a digital web experience that showcases the atmosphere, the music and the talent you can find in the heart of our own city. I challenged myself with learning cell animation from scratch, designing characters and most importantly to create a true experience.